Streets of Business-The 4 "P's" - Price Profit Product Position

The Four "P's"

Price , Profit, Product and Position

Our program explains one the greatest risks for a small business.

It concentrates on what happens when a small business is thinking changes to the price of its products services.

A must have for any business that needs to understand the impact of costs, price, sales or profitability. These are some of the most critical questions that you will face in business.

Did you know:

If your gross profit for Product A is 20% and you decided to reduce your price by 4%, you would need to Increase your Sales Volume by 25% !

This decision will create serious stress on Your Business

Our program provides the tables to make sure you don’t intentionally hurt your business.

You have to focus on those things over which you have control.

…so, what are they?

Classic questions – but never really understood.

There are 4 specific factors to determine your profit:

1. The price you charge ….

2. The quantity (or volume) of products and/or services you sell.

3. Direct costs to produc or buy the products/services you sell.

4. Your fixed costs - because they do not change.

Notice that a profit improvement strategy may involve either an increase or a decrease in each of the 4 factors.

There is no standard formula for improving profitability - it depends entirely on specific circumstances and the relative strengths and weaknesses of your business.

In other words, any profit improvement strategy must focus on either or both of 2 things:

1. Achieving a higher gross margin per dollar of sales by increasing price and/or reducing variable costs.

2. Achieving greater sales per dollar of fixed costs by increasing the productivity of those things that have a fixed cost.

Streets of Business have produced an easy program so you understand the basic dynamics of business decision making.

The program covers a range of topics:

1. what is profit ?

2. what are the key variables that change profit ?

3. profit, sales and gross margins tables.

4. productivity – what happens next ?

5. statistics about advertising

6. much more…

Our programs are not the cheapest in the marketplace. They have been written by very experienced professionals specifically designed for small business owners. It can be guaranteed that the programs are practical and easy to understand.

If you have already started a business or in intending to commence a new venture, then there is no doubt that you are willing to commit and risk a great deal more than the price for this program.

Our price for this program is $69.00. When you consider the amount you would spend on consultants costs, it is without a doubt the BEST Value for Money Investment. For a small investment, you can have confidence that you are taking every precaution to manage your risks in the business.